Graduating with a BA in Technical Arts and Special Effects from Wimbledon School of Art in 2007, I have since worked within immersive theatre design, set up my own hospitality business in 2014, and transitioned into wider experience and content design that transcends both physical and digital spaces.
More information below.
Art Director, The Stylist Group
Current position
Art Director (maternity cover), overseeing the design of multimedia branded storytelling across Stylist magazine and stylist.co.uk, including print, digital, social and podcasts.
Involved at all stages of campaign delivery, I am responsible for conceiving pitch winning creative, overseeing creative production from the Studios Art team, and ensuring all work across multiple campaigns and platforms is delivered to the highest standard.
Art Editor, responsible for concepting and designing print and digital advertorial art content for Stylist magazine and Stylist.co.uk.
This role includes the art direction of campaign shoots, the commissioning of crew including photographers, stylists, designers and illustrators, as well as overseeing the design and production of both digital and print campaign articles.
Partnership highlights include campaigns for Gucci, Armani, Bare Minerals, Google and Pandora, to name a few.
More some examples of this work, please visit the PRINT + DIGITAL section.
Art Editor, The Stylist Group
2021 - 2024
Creative, Facebook Experience Design
Dec 2017 - May 2020
Responsible for experiential creative and strategy for top tier global marketing events.
The focus of this role has been to elevate live experiences via considered creative strategy translating brand messaging into an approach of wider creative storytelling through spatial design, audience participation and detailed engagement.
Working collaboratively, the approach is multi disciplinary, harnessing architectural intervention, motion graphics, sound, light, product and print to deliver experiences that strive to immerse the audience in storytelling.
Projects include :
Facebook Marketing Summit : Creative Lead
Davos 2020 : Creative Lead, content
UN General Assembly 2019 : Creative Lead
Possible Futures in Event Design, Facebook : collaboration with James Pockson
F8 2019 : Creative, experience design
Instagram Styleguide : Experience Principles strategic development
MWC 2019 : Creative Lead, experience design
Facebook Communities Summit 2019 : Lead Creative, experience design
Davos 2019 : Creative, experience design
Facebook Marketing Summit : Creative, experience design
Facebook Leadership Day : Creative Lead, experience design
Facebook Stories at Nuit Blanche : Creative Lead, experience design
Facebook Experience Design Toolkit : Creative Lead, strategy and production
Leading creative consultation with LATAM events team, including weekly office hours
OCGO launch NYC : Creative, experience design focusing on detail
It’s Your Facebook : Creative Lead, experience design
Facebook Journalism Project styleguides V2 : Creative Lead
F8 2018 : Creative, experience design
Facebook Leadership Day : Creative Lead, experience design
Facebook Community Summit 2018 : Creative, experience design
Mobile World Congress 2018 : Creative, experience design
Davos 2018 : Creative, experience design focusing on detail
Freelance Creative, Design Research & Art Direction
July 2016 - Dec 2017
Creative concepts, design research, art direction, spatial design
Clients include :
Instagram, Punchdrunk International, Studio Four23, Offset, ElevenFiftyFive, Make It London, Smyle
Design Consultant, Sleep No More
Sept 2016 - Nov 2016
Six week consultancy for Punchdrunk International, working onsite with the team in Shanghai to develop the narrative storytelling through the detail of the immersive set design.
The Pigeon Hole Cafe London
July 2014 - July 2016
Co- founder and designer of the independent cafe, bar and secondhand furniture store in South East London, trading since July 2014.
As Co-founder I was responsible for the business through all stages of it's development - from concept and design, to development and marketing, fundraising and accounting, to the day to day management of the site and it's staff.
The business was sold in July 2016, and continues to trade under new management.
Punchdrunk Production Design
Sept 2007 - July 2014
Freelance production design, dressing and detail. Credits include:
The Drowned Man, London : Design Assistant
The Borough, Festival of Britten : Lead Designer
The House Where Winter Lived, London and Perth International Festival : Co Lead Designer
Up Up and Away, London : Co Lead Designer
Goldwell, Rose Bruford : Co Lead Designer
… And Darkness Descended, London : Assistant Designer
Crash Of The Elysium, Manchester International Festival : Assistant Designer
Louis Vuitton Store Launch, London : Design Team
It Felt Like A Kiss, Manchester International Festival : Design Team
Masque of the Red Death, London : Design Team